We've seen it all, and frankly, we're tired of the bizarre manipulation tactics like lead magnets ("free" resources in exchange for your email address) that have become so normalized in funnels and sales - that leave people ultimately not feeling good. With these strategies, prospective clients chase a dopamine rush fueled by adrenaline and cortisol - and feel best right before they pay you - before their dopamine levels fall again, and their bodies are overwhelmed with extra stress chemicals. Great way to start a business relationship - right?
These archaic strategies aren't evergreen, and they produce poor long term results. So we're replacing the chemicals at work here.
Some call oxytocin the "love" chemical - but in actuality, it facilitates deep personal bonds, a sense of trust, and the feeling that you're safe.
It's the hug you get from a friend on a hard day, the sweetness you feel when you snuggle your dog, and the sense of unity you feel when you share a meal with loved ones. It works on a positive feedback loop, so the more your produce it - the more you utilize it - the more frequently you feel its effects and the more sustainable it becomes, hence its evergreen results.
We're confident that this transition will be one of the most powerful decisions that you make in your business.